Tuck & Sons of London were the world's premiere early postcard
publisher. Tucks published its first Christmas cards in 1871 and
first postcards, like many other firms, in 1898. The firm was a regular
supplier of Christmas cards to Queen Victoria, and could boast the title
"Art Publishers to Their Majesties the King & Queen."
Tucks reminds us that photographs were not the only
source of images for postcards. Tucks cards are distinctive for
their gorgeous use of color, from delicate impressionistic hues
to thick brushstrokes of color. Their originals were in fact paintings,
though not all Tucks cards are in color.
Tucks India cards start appearing around 1905. The many geographic and thematic series cover most major cities and regions.
The numbering was very confusing. They came with detailed descriptive
captions unlike those of any other publisher.